Competitive Strategy PG

Course aim

This competitive strategy course introduces the student to a broad range of strategy tools and frameworks, providing them with the opportunity to explore their application in a diverse variety of competitive situations. The overall purpose of this course is to understand how firms create and sustain competitive advantage.

Course content

Introduction to strategy, strategic management models and concepts, strategic external analysis I - Industry attractiveness, Strategic external analysis II - Intra-Industry attractiveness, Internal analysis I - competitive advantage: sustainability and transferability, internal analysis II - the value chain and value creation, strategy identification, business scope, putting strategy into action, strategic leadership and change.

Textbook(s)

Wheelen, TL & Hunger, JD 2012, Strategic management & business policy: toward global sustainability (global edition), 13th edn, Pearson Prentice Hall, Boston, MA

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
BUSS 5245	Creative and Accountable Marketing
BUSS 5247	Accounting for Decision Making

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 11 weeks
EXTERNAL, CITY WEST, ONLINE
External (Asynchronous Online Discussion)	3 hours equiv. x 11 weeks
EXTERNAL, OFFSHORE, HOPKINS TRAINING AND EDUCATION GROUP, ONLINE
External (Asynchronous Online Discussion)	3 hours equiv. x 11 weeks
INTERNAL, OFFSHORE, JIANGXI UNIVERSITY OF FINANCE AND ECONOM, MANDARIN
Seminar	8 hours x 3 days
INTERNAL, OFFSHORE, SOUTHWEST JIATONG UNIVERSITY, MANDARIN
Seminar	8 hours x 3 days
INTERNAL, CITY WEST (INTENSIVE)
Seminar	33 hours x N/A
EXTERNAL, CITY WEST, ONLINE (INTENSIVE)
External (SANTOS Directed Study)	3 hours equiv. x 11 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case analysis :Group presentation and report, Case analysis: Group presentation and report, Contributions to case study dicussions, Contributions to case study discussions, Examination, Group Assignment: Business report, Group Assignment: Case analysis, Individual assignment: Business report, Individual assignment: Business Report, Individual online weekly reflective learning journal proceedings

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.