Economic Analysis of Business Decisions

Course aim

To enable students to apply economic analysis to the behaviour of individuals, businesses and governments and to consider the effect of this behaviour on market outcomes.

Course content

A review of the basic framework of business economics – objectives and constraints, incentives, opportunity costs, the time-value of money and marginal analysis. Oligopoly: non-collusive models and collusive models. Concentration: Measurements and Determinants. Barriers to entry. Market Structure, firm strategy and performance, Pricing strategy. Auction, Advertising, Research and Development. Competition Policy and Regulation.

Textbook(s)

Baye, MR & Prince, J 2022, Managerial economics and business strategy, 10th edn, McGraw Hill, Sydney

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
ECON 1008	Principles of Economics

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Lecture	2 hours x 10 weeks
Lecture (Virtual)	2 hours x 10 weeks
Tutorial	1 hour x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External	30 hours x NA
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Workshop	35 hours x NA

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Examination, Problem solving exercise, Test/Quiz

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.