Marketing for Tourism, Events and Hospitality
Undergraduate
Undergraduate
TOUR 2006
Undergraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
100323
4.5
No
UniSA Business
This course aims to enable students to creatively apply marketing concepts and principles to tourism and hospitality businesses.
Marketing experiences as business offering in tourism and hospitality industries; strategic marketing framework and marketing planning; consumer behaviours and satisfaction in tourism and hospitality; qualitative and quantitative marketing research methods; developing and designing experience-based products; 7Ps and their relevance/contribution to making tourist experience; marketing communication; relationship marketing and customer relationship management; distribution channels; destination and collaborative/cooperative marketing.
Hudson, S. & Hudson 2017, Marketing for Tourism, Hospitality & Events: A Global & Digital Approach, 1st, SAGE, London
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
TOUR 1001 | Understanding Travel and Tourism |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Lecture | 2 hours x 10 weeks | ||
Tutorial | 1 hour x 10 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External | 3 hours x 10 weeks | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
Workshop | 3 hours x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Examination, Report
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.