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Area/Catalogue
TOUR 2006

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
100323

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

Second Semester
(Study Period 5)
Course owner

Course owner
School of Management

Course aim

This course aims to enable students to creatively apply marketing concepts and principles to tourism and hospitality businesses.

Course content

Marketing experiences as business offering in tourism and hospitality industries; strategic marketing framework and marketing planning; consumer behaviours and satisfaction in tourism and hospitality; qualitative and quantitative marketing research methods; developing and designing experience-based products; 7Ps and their relevance/contribution to making tourist experience; marketing communication; relationship marketing and customer relationship management; distribution channels; destination and collaborative/cooperative marketing.

Textbook(s)

Hudson, S. & Hudson 2017, Marketing for Tourism, Hospitality & Events: A Global & Digital Approach, 1st, SAGE, London

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
TOUR 1001 Understanding Travel and Tourism

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External 3 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop 3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Report 2700 words 60% N/A
Examination N/A 40% 2 hours
EXTERNAL, CITY WEST, DISTANCE EDUCATION
Report 2700 words 60% N/A
Examination N/A 40% 2 hours
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Report 2700 words 60% N/A
Examination N/A 40% 2 hours

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

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