Marketing for Tourism, Events and Hospitality

Course aim

This course aims to enable students to creatively apply marketing concepts and principles to tourism and hospitality businesses.

Course content

Marketing experiences as business offering in tourism and hospitality industries; strategic marketing framework and marketing planning; consumer behaviours and satisfaction in tourism and hospitality; qualitative and quantitative marketing research methods; developing and designing experience-based products; 7Ps and their relevance/contribution to making tourist experience; marketing communication; relationship marketing and customer relationship management; distribution channels; destination and collaborative/cooperative marketing

Textbook(s)

Bowie, D & Buttle, F 2011, Hospitality marketing, 2nd edn e-book, Taylor and Francis, Hoboken

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
TOUR 1001	Understanding Travel and Tourism

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 10 weeks
Tutorial	1 hour x 10 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	3 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Examination, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.