Integrated Marketing

Course aim

In this course students will integrate their knowledge of marketing developed through participation in various courses into a comprehensive understanding of marketing as a part of overall business management. It also exposes students to the vagaries of competition and provides practical experience in dealing with this fundamental issue.

Course content

Marketing as a corporate philosophy; linking marketing to other business functions; introduction to the simulation; marketing management; budgeting for marketing; achieving corporate outcomes with marketing, objectives and strategy.

Textbook(s)

Wood MB 2013, Essential guide to marketing planning, 3rd edn, Pearson, Sydney

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 2010	Market Analysis
MARK 3009	Business and Marketing Planning

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	1 hour x 13 weeks
Tutorial	2 hours x 13 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	2 hours x 13 weeks
External (Online staff consultation)	1 hour equiv. x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop	3 hours x 10 weeks
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Lecture	2 hours x 14 weeks
Tutorial	2 hours x 13 weeks
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD
Workshop	2.5 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Group presentation, Individual presentation of decisions., Individual tutorial presentation of decisions, Marketing plan (individual assessment), Memo (individual assessment), Weekly synopsis of decisions (group)

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.