Minor Thesis B

Course aim

To apply the knowledge gained in previous marketing coursework to a real world problem, whether in a management or an academic sense, culminating in a substantial research document.

Course content

This course provides the opportunity to apply theory to actual practice. Students working for a company will be able to focus on a problem facing their company; those who do not have this option will develop a project with the course coordinator. Students will take the research proposal developed in Research Methods in Business and Management G and conduct the research and then prepare a report. This report will be expected to follow the format that would be seen in an honours thesis comprising literature review, problem definition propositions, results and discussion. The course allows the student to gain skills in problem solving and management of the research process in an applied context

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 5025	Marketing Management
BUSS 5059	Research Methods in Business and Management G
MARK 5049	Minor Thesis A
MARK 5032	Influencing Consumer Behaviour

Corequisite(s)

This course may be taken concurrently with MARK 5049 Minor Thesis A.

Teaching method

Component	Duration
INTERNAL, CITY WEST
External (Consultation with research supervisor as required)	N/A x 11 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (Consultation with research supervisor as required)	N/A x 11 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Completed Minor Thesis Report (total word count for Minor Thesis A & B will be 9,000 words)

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.