International Marketing

Course aim

To familiarise students with the concepts involved in the marketing of goods and services internationally.

Course content

An analysis of world trading patterns. Australian performance and opportunities in the international market. Culture as a key business environmental factor. Researching and understanding overseas markets. Performance factors that determine international competitiveness. Market entry: licensing, franchising, turnkey contracts, contract manufacture, acquisition and overseas subsidiaries. International pricing, product and promotional standardisation, distribution practices, international selling and negotiation techniques.

Textbook(s)

Fletcher, R & Crawford, H 2013, International marketing: an Asia Pacific perspective, 6th, Pearson Australia, Frenchs Forest, NSW

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange
MARK 1008	Buyer and Consumer Behaviour

Plus any two other marketing courses

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (Moderated Online student discussion groups)	N/A x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case study, Examination, Group assignment, Group Assignment - Oral Presentation, Group Assignment - Written Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.