Study Master of Management (Advertising and Brand Management) at the University of South Australia (UniSA). Information for Australian students.

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Entry requirements Degree overview Career outcomes How to apply Study experience

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Australian students

Start Date
February
July

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMX

SATAC Code
4CM219 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 34,200 per 1.0 EFTSL for students enrolled in 2025

Entry requirements

Applicants are required to have one of the following:
- A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
- A completed bachelor degree which includes a major in business, commerce, marketing or management; or
- A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.
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Degree overview

UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
Gain advanced management knowledge with a focus on digital media, the design and planning of effective media, and brand management strategy.
Learn from leading experts from the Ehrenberg-Bass Institute for Marketing Science who advise global brands such as Colgate and Lindt.
Benefit from an evidence-based approach to marketing, advertising and brand management with the latest in practical industry research, helping you to excel in the workforce.
Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
Study a curriculum informed by above world-class research in Marketing and Communications¹including the world's top Brand Management research².
Be mentored by a senior business leader through the Executive Partners Program.
Take advantage of flexible study options and learn full-time, part-time, on campus, online or in mixed mode.
Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
Study at a university recognised gloablly in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence³.
Study at the #1 Business School in SA, and Top 5 business school in Australia for quality⁴.
Experience UniSA’s campus facilities and learning resources, ranked Top 10 in Australia for Business and Management⁵.

¹2018 Excellence in Research for Australia (ERA). ²AFR BOSS Magazine, April 2018 – League of Scholars. ³UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. ⁴Australian Financial Review BOSS Best Business Schools List 2024. ⁵Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator.^{Public universities}

Snapshot

SNoonan_UniSA BusHub_231017_004.jpg The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.

Gain advanced knowledge and skills to develop smart and robust solutions to complex marketing issues which modern organisations face in today’s business climate.

You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.

You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities or fast track your degree.

What you'll learn

This qualification comprises of 12 courses. You will study four core courses and six specialist courses.

Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

business ethics
people, leadership and performance
business analytics
advertising and brand management
strategic thinking.

Degree structure

Course name	Area and cat no.	Units	Reference
Course name PROGRAM CORE COURSES			Reference
Course name Fundamentals of Data Analytics for Business	Area and cat no. INFS 5130	Units 4.5	Reference	Rule(s): 3
Course name Business Ethics	Area and cat no. BUSS 5384	Units 4.5	Reference	Rule(s): 3
Course name People, Leadership and Performance	Area and cat no. BUSS 5114	Units 4.5	Reference	Rule(s): 3
Course name Strategic Concepts	Area and cat no. BUSS 5074	Units 4.5	Reference	Rule(s): 1
Course name ADVERTISING AND BRAND MANAGEMENT SPECIALISATION			Reference
Course name Advertising: Theory and Practice	Area and cat no. MARK 5024	Units 4.5	Reference
Course name eMarketing	Area and cat no. MARK 5080	Units 4.5	Reference
Course name Advertising: Planning and Buying Media	Area and cat no. MARK 5079	Units 4.5	Reference
Course name Brand Management	Area and cat no. MARK 5031	Units 4.5	Reference
Course name Specialisation Elective		Units 4.5	Reference Note(s): 1
Course name Specialisation Elective		Units 4.5	Reference Note(s): 1
Course name BUSINESS ELECTIVES			Reference
Course name Marketing Management	Area and cat no. MARK 5025	Units 4.5	Reference	Rule(s): 3,4
Course name OR			Reference
Course name Elective		Units 4.5	Reference Note(s): 2
Course name Elective		Units 4.5	Reference Note(s): 2	Rule(s): 2

Electives

Course name	Area and cat no.	Units
Specialisation Electives
Course name Global Marketing	Area and cat no. BUSS 5380	Units 4.5
Course name Buyer Behaviour Insights	Area and cat no. MARK 5032	Units 4.5
Course name Marketing Strategy and Planning	Area and cat no. MARK 5033	Units 4.5
Course name Advanced Marketing Analytics	Area and cat no. MARK 5064	Units 4.5
Course name Wine Marketing	Area and cat no. MARK 5081	Units 4.5
Business Electives
Course name Virtual Industry Internship G	Area and cat no. BUSS 5443	Units 4.5
Course name Data Visualisation and Communication for Business Professionals	Area and cat no. INFS 5128	Units 4.5
Course name Enterprising Asia: Innovation, Strategy & Impact	Area and cat no. BUSS 5453	Units 4.5
Course name Tourism and Indigenous People and Stakeholders	Area and cat no. TOUR 5010	Units 4.5
Course name Doing Business in Asia	Area and cat no. BUSS 5347	Units 4.5
Course name Global Marketing	Area and cat no. BUSS 5380	Units 4.5
Course name Research for Business Decision Making	Area and cat no. BUSS 5397	Units 4.5
Course name Business Practicum G	Area and cat no. BUSS 5396	Units 4.5
Course name Business Virtual Study Tour - Postgraduate	Area and cat no. BUSS 5411	Units 4.5
Course name Service Management	Area and cat no. BUSS 5428	Units 4.5
Course name Forecasting for Decision Making	Area and cat no. BUSS 5427	Units 4.5
Course name Professional Consulting Project	Area and cat no. BUSS 5434	Units 4.5

Rules & notes

Rules

1. This is a capstone course and should be completed at the end of the program.

2. This course must be an advanced level course. See Business Electives list for options.

3. Students undertaking the Transition to Masters pathway between the Bachelor of Business or Bachelor of Commerce (Accounting) and Master of Management (Advertising and Brand Management) program will receive credit for this course.

4. Students who have not previously studied a relevant marketing course at undergraduate level are advised to enrol in this course in place of one of their Electives prior to undertaking any of their Specialisation courses.

Notes

1. To be selected from the Specialisation Elective list or may be used for an International Exchange as approved by the Program Director.

2. To be selected from the Business Elective list or as approved by the Program Director.

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

This degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:

case studies and reports
essays and assignments
examinations
industry-relevant projects
oral or online presentations
journals or portfolios
work placements

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Why Master of Management (Advertising and Brand Management)

The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.

This degree will provide you with specialist expertise in digital media, the design and planning of effective media, and brand management strategy. You will graduate with the expertise to address complex digital media issues, and design successful marketing and branding strategies.

You’ll learn through real-life case studies and develop the knowledge and expertise you need to address global business challenges.

With flexible learning arrangements to best suit your individual needs, there are a range of options available to fast track your learning.

The University of South Australia is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies so our degrees remain relevant to today’s business environment.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management (Advertising and Brand Management), our teachers are leaders in their field. You could be learning alongside experts from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

Internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

We also host regular University-wide employee master classes, employment expos and alumni events in Australia and overseas.

Online study

Part, or all, of this degree can be studied online. This means that you can:

study online, including accessing videos and course resources
participate in an interactive online learning environment
submit your assignments and get feedback online
use discussion forums for team work and communication

With interactive online course materials and a 24/7 learning environment, you can organise your study to suit your lifestyle.

Please note that for some degrees, some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any applicable requirements will be detailed on individual course pages.

Executive Partners Program

Extend your network and career by connecting with a senior business professional as part of our Executive Partners Program.

This is a unique opportunity for you to engage with a highly successful industry executive to enhance your studies and career. Our Executive Partners are active, semi-retired or recently retired professionals who have a wealth of knowledge and experience to help you achieve your career goals.

This could be you

You'll graduate from UniSA prepared for a range of careers - see where a degree in advertising could take you.

Career outcomes

Your career

With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google Ads strategy
Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content

Industry facts

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 15.8 per cent by 2024¹.

¹Australian Government Department of Employment, Occupational Employment Projections 2019

Between now and 2024 the availability of advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent)¹.

¹Australian Government Department of Employment, Occupational Employment Projections 2019

Enterprise Skills

UniSA Business students graduate with key enterprise skills that have been developed in partnership with employers across a range of industries. Embedded in your curriculum you will learn problem solving, ethical awareness, teamwork, and communication skills, which will help you to stand out and succeed in your future career.

Learn more

How to apply

Applying to study with us:

go to the top of this page and make note of the SATAC code, then click Apply
you will be redirected through to the SATAC website to continue your application

Alternative Pathways

Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Leadership (four courses) may suit you. This provides an entry pathway into the Master of Management.

International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Leadership (four courses) may suit you. This provides an entry pathway into the Master of Management.

Credit Transfer

Get a head start on your degree. Find out if you're eligible for credit from previous studies.

Go to credit assessor

Entry pathway

We believe in equal access to further education, so we offer a range of pathways to university.

Find a Pathway

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Scholarship for student leadership

Available for students who are interested in undertaking specified activities with the aim of enhancing the overall student experience at UniSA.

Learn more

International travel grants

Travel Grants are available to participate in our Study Overseas Programs. UniSA has agreement with over 80 institutions globally.

Learn more

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. You’ll also find student gyms, community clinics, and campus sport activities to keep you active.

We also offer flexible study options, with courses available on campus, fully online or in intensive mode.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other student services including:

academic counselling
personal counselling
social support services, including family support and nearby childcare
common rooms
prayer rooms
security officers
Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
UniSA’s Student Association, USASA, also provides a range of other services.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. In most courses, you can:

study online, including accessing videos and course resources
participate in virtual classrooms
submit your assignments and get feedback online
use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Your program director

With well over 30 years of extensive business-linked experience both nationally and internationally, I maintain a long held commitment to preparing students to become the business professionals and leaders of the future. As the Program Director I see how students who undertake this program develop advanced knowledge and skills in business but are also empowered with the confidence to graduate career-ready and achieve their future career goals.

Mr Stan Astachnowicz

Program Director

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Mr Stan Astachnowicz

Program Director

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What others are saying

I was equipped with so many tools in my marketing degree at UniSA. You really do learn from people who are in the marketing industry. I was surprised by how much practical knowledge I still use everyday in my job.

Stephanie McConachy

Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead | PwC

Stephanie McConachy

Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead | PwC

A Marketing degree from UniSA is so practical and real-world based, and there are so many options around what you can do with it. I liked that I was given the opportunity to meet and also be taught by business leaders who have real experience in the industry.

Sarah Gebhardt

Bachelor of Business (Marketing)
Freelance Account Director