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University of South Australia
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Graduate Certificate in Marketing

Degree Level Postgraduate

Year 2025

Australian students

Start Date
February
July

Campus
City West

Duration
0.5 year(s) full-time

Program Code
DCKG

SATAC Code
4GC090 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 17,100 per 0.5 EFTSL for students enrolled in 2025

Brochure Enquire Compare Apply

This program will not be offered in 2025. To enquire about a future intake, please register your interest via the Enquire button.

Entry requirements Degree overview Career outcomes How to apply Study experience

Degree overview

  • Explore current, practical real-world examples of best practice and confidently apply your skills to business environments.
  • Learn from experts who advise global brands such as Colgate-Palmolive, Mondelez International and Nestlé.
  • Use this qualification to enter the marketing sector, upskill for career advancement or continue your studies through a range of UniSA master's degrees (excluding MBA).
  • Connect with a senior business leader through our Executive Partners Program.
  • Benefit from flexible study options and learn on campus, 100% online or in mixed mode, full-time or part-time.
  • Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
  • Study a curriculum informed by above world-class research in Marketing1.
  • Study at a university recognised as a global leader in Brand Management research2.
  • Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence3.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Study at the No.1 Business School in SA, and Top 5 business school in Australia for quality4.
  • Experience UniSA’s campus facilities, ranked in the Top 5 in Australia for Business and Management5.

12018 Excellence in Research for Australia (ERA). 2AFR BOSS Magazine, April 2018 – League of Scholars. 3UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 4Australian Financial Review BOSS Best Business Schools List 2024. 5Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator.
Public universities.

Snapshot

SNoonan_UniSA BusHub_231017_004.jpgLearn contemporary marketing skills and theories from experts who advise global brands supported by research recognised as above world-class in Marketing1.

This graduate certificate will provide you with skills in key marketing areas, enabling you to advance with select UniSA Business masters degrees, and enter and succeed within the marketing sector.

Study on campus or 100% online and benefit from the flexibility to choose how you learn.

12018 Excellence in Research for Australia (ERA).

What you'll learn

Postgraduate Business studentsYou will study a total of four courses – two core courses (which includes a core elective) and two additional marketing electives, providing you with an introduction to contemporary marketing knowledge.

You will learn courses in Marketing Management, choose between Buyer Behaviour Insights or Advanced Marketing Analytics as your core elective, and then select two extra electives from areas such as:

  • Brand Management
  • Wine marketing
  • Advertising: Planning and buying media
  • e-Marketing

Degree structure

Course name Area and cat no. Units Reference  
Course name
FIRST
Reference
 
Course name
Marketing Management
Area and cat no.
MARK 5025
Units
4.5
Reference
 
Course name
THEN EITHER
Reference
 
Course name
Buyer Behaviour Insights
Area and cat no.
MARK 5032
Units
4.5
Reference
 
Course name
OR
Reference
 
Course name
Advanced Marketing Analytics
Area and cat no.
MARK 5064
Units
4.5
Reference
 
Course name
Elective
Units
4.5
Reference
Note(s): 1
 
Course name
Elective
Units
4.5
Reference
Note(s): 1
 

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week. 

Assessment

ICC_021115_003.jpgThis degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:

  • case studies and reports
  • essays and assignments
  • examinations
  • industry-relevant projects
  • oral or online presentations
  • journal or portfolios
  • work placements

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Graduate Certificate in Marketing

0009_Michael Mullan Photography_31-05-16.jpgUniSA is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies - so our degrees remain relevant to today’s business environment.

This graduate certificate will provide you with the knowledge and skills to gain a solid foundation in marketing, and entry into the Master of Management (Marketing). It offers an entry point if you don't hold a prior business qualification, but have substantial work experience, or a non-business undergraduate degree.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Ehrenberg-Bass Institute for Marketing Science

UniSA Business is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and a global leader in Brand Management research1. It is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:

  • Colgate-Palmolive

  • Mondelez International

  • Lindt & Sprüngli

  • Danone

  • PepsiCo.

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

1AFR BOSS Magazine, April 2018 – League of Scholars.

Real-world connections

In addition to learning from teachers with professional experience and research expertise as part of your degree, we also offer opportunities for you to connect with experts beyond your studies.

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. Our teachers are leaders in their field and you could be learning from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

We also host regular University-wide employee master classes, employment expos, and alumni events in Australia and overseas.

Executive Partners Program

Extend your network and career by connecting with a senior business professional as part of our Executive Partners Program.

This is a unique opportunity for you to engage with a highly successful industry executive to enhance your study and career. Our Executive Partners are active, semi-retired or recently retired professionals who have a wealth of knowledge and experience to help you achieve your career goals.

Careers in Marketing

UniSA Video

Career outcomes

Your career

Careers to consider:

  • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
  • Business development consultant: working with business and advising on business plans; advising on investment, finance and marketing strategies; analysing domestic and global economic factors on business; advising businesses on growth opportunities.
  • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies.
  • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
  • Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.

Industry facts

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 20241.

1Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application
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Credit Transfer

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Entry pathway

We believe in equal access to further education, so we offer a range of pathways to university.

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Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Scholarship for student leadership

Available for students who are interested in undertaking specified activities with the aim of enhancing the overall student experience at UniSA.

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International travel grants

Travel Grants are available to participate in our Study Overseas Programs. UniSA has agreement with over 80 institutions globally.

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Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and spaces that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support. 

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other student services including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
  • UniSA’s Student Association, USASA, also provides a range of other services.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

I'm passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. My teaching is influenced by the same ground-breaking research into marketing that has led to the Ehrenberg-Bass Institute’s global fame and partnerships with many of the world’s biggest brands. We also offer opportunities for you to connect with industry through initiatives like our on-campus Marketing Clinic, where you can provide advice to small and medium-sized businesses under the supervision of marketing experts. 

AsPr Vivien Chanana

Program Director

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Portrait image for AsPr Vivien Chanana
Portrait image for AsPr Vivien Chanana

AsPr Vivien Chanana

Program Director

Enquire

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What others are saying

Our courses are designed for hands-on learning from lecturers, who work regularly with a range of companies around the world. The knowledge and skills we help you learn are the same that top companies are learning and applying in their business today. Engage with the world’s largest group researching how marketing actually works and bring those skills into the workplace tomorrow.

Professor Larry Lockshin

Professor of Wine Marketing | University of South Australia

Larry Lockshin.jpg

Professor Larry Lockshin

Professor of Wine Marketing | University of South Australia

Future study opportunities

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Master of Management (Marketing)

International Master of Business Administration (Marketing)

International Master of Business Administration (Advertising and Brand Management)

Master of Business Administration (Marketing)

Related degrees

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Graduate Certificate in Leadership

Graduate Certificate in Business

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Study overseas

Enrich your studies and your life - make overseas experience part of your degree. Lots of opportunities are available.

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Accommodation

We offer advice and assistance to help you find long- or short-term accommodation in Adelaide.

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Got questions?

If you've got a question about studying at UniSA, we've got an answer.

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Contact us

Australian students

Phone: +61 8 8302 2376
Enquiry: unisa.edu.au/enquiry

International students

Phone: +61 8 9627 4854
Enquiry: unisa.edu.au/enquiry

For further information please visit unisa.edu.au/study
Information correct at the time of publication. CRICOS provider number 00121B.
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