Graduate Certificate in Marketing
Degree Level Postgraduate
Year 2025
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You're considered an Australian student if you are any of the following:
- Australian or New Zealand Citizen
- Australian Permanent Resident (including Permanent Humanitarian Visa holders)
Mode
On-campus/Online
Fees
$AU 17,100 per 0.5 EFTSL for students enrolled in 2025
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Entry requirements
Entrants to the program shall normally hold one of the following:
- A completed Bachelor degree from a recognised higher education institution or equivalent; or
- A completed Advanced Diploma (or Associate Degree) plus 2 years relevant work experience; or
- A completed Diploma and 4 years relevant work experience; or
- 5 years relevant work experience*.
*Relevant work experience is considered to be a managerial or leadership role.
This program will not be offered in 2024. To apply for a future intake, please register your interest via the Enquire button.
Degree overview
- Explore current, practical real-world examples of best practice and confidently apply your skills to business environments.
- Learn from experts who advise global brands such as Colgate-Palmolive, Mondelez International and Nestlé.
- Use this qualification to enter the marketing sector, upskill for career advancement or continue your studies through a range of UniSA master's degrees (excluding MBA).
- Connect with a senior business leader through our Executive Partners Program.
- Benefit from flexible study options and learn on campus, 100% online or in mixed mode, full-time or part-time.
- Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
- Study a curriculum informed by above world-class research in Marketing1.
- Study at a university recognised as a global leader in Brand Management research2.
- Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence3.
- UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
- Study at the No.1 Business School in SA, and Top 5 business school in Australia for quality4.
- Experience UniSA’s campus facilities, ranked in the Top 5 in Australia for Business and Management5.
12018 Excellence in Research for Australia (ERA). 2AFR BOSS Magazine, April 2018 – League of Scholars. 3UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 4Australian Financial Review BOSS Best Business Schools List 2023. 5Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator.
Public universities.
Snapshot
Learn contemporary marketing skills and theories from experts who advise global brands supported by research recognised as above world-class in Marketing1.
This graduate certificate will provide you with skills in key marketing areas, enabling you to advance with select UniSA Business masters degrees, and enter and succeed within the marketing sector.
Study on campus or 100% online and benefit from the flexibility to choose how you learn.
12018 Excellence in Research for Australia (ERA).
What you'll learn
You will study a total of four courses – two core courses (which includes a core elective) and two additional marketing electives, providing you with an introduction to contemporary marketing knowledge.
You will learn courses in Marketing Management, choose between Buyer Behaviour Insights or Advanced Marketing Analytics as your core elective, and then select two extra electives from areas such as:
- Brand Management
- Wine marketing
- Advertising: Planning and buying media
- e-Marketing
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.
Assessment
This degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:
- case studies and reports
- essays and assignments
- examinations
- industry-relevant projects
- oral or online presentations
- journal or portfolios
- work placements
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Take a look at the global opportunities available.
Why Graduate Certificate in Marketing
UniSA is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies - so our degrees remain relevant to today’s business environment.
This graduate certificate will provide you with the knowledge and skills to gain a solid foundation in marketing, and entry into the Master of Management (Marketing). It offers an entry point if you don't hold a prior business qualification, but have substantial work experience, or a non-business undergraduate degree.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
Ehrenberg-Bass Institute for Marketing Science
UniSA Business is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and a global leader in Brand Management research1. It is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:
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Colgate-Palmolive
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Mondelez International
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Lindt & Sprüngli
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Danone
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PepsiCo.
The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.
An enriching student experience
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.
1AFR BOSS Magazine, April 2018 – League of Scholars.
Careers in Marketing
Your career
Careers to consider:
- Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
- Business development consultant: working with business and advising on business plans; advising on investment, finance and marketing strategies; analysing domestic and global economic factors on business; advising businesses on growth opportunities.
- Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
- International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies.
- Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
- Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
- Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
- Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
Industry facts
Scholarships
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
Scholarship for student leadership
Available for students who are interested in undertaking specified activities with the aim of enhancing the overall student experience at UniSA.
International travel grants
Travel Grants are available to participate in our Study Overseas Programs. UniSA has agreement with over 80 institutions globally.
Your study experience and support
Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and spaces that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Student services
The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
You can also access a range of other student services including:
- academic counselling
- personal counselling
- social support services, including family support and nearby childcare
- common rooms
- prayer rooms
- security officers
- Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
- UniSA’s Student Association, USASA, also provides a range of other services.
We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.
24/7 digital environment
With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
- study online, including accessing videos and course resources
- participate in virtual classrooms
- submit your assignments and get feedback online
- use forums and discussion boards for team work and communication
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.
Your program director
I'm passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. My teaching is influenced by the same ground-breaking research into marketing that has led to the Ehrenberg-Bass Institute’s global fame and partnerships with many of the world’s biggest brands. We also offer opportunities for you to connect with industry through initiatives like our on-campus Marketing Clinic, where you can provide advice to small and medium-sized businesses under the supervision of marketing experts.
Ask UniSA
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How do I apply?
The way you apply for UniSA will depend on the undergraduate or postgraduate coursework degree you're interested in studying.
The majority of applications are made via the South Australian Tertiary Admissions Centre (SATAC). Check out more information on the SATAC website and follow the appropriate process for your degree of interest.
There are a small number of degrees that you need to apply for through direct application processes. The process you need to follow will be listed on the 'How to Apply' section of the degree homepage, but you'll also be taken to where you need to go if you hit the 'apply' button.
If you are interested in studying one of our 100% online degrees you'll need to apply directly to UniSA Online.
You can find more information about the application processes for UniSA on our How to Apply webpage.
If you're more interested in applying for a postgraduate degree by research, check out and follow the information in our step by step guide to applying. -
Is there a closing date for applications?
Applications for all degrees will close ahead of study commencing, but the timelines may vary for undergraduate and postgraduate degrees.
Undergraduate
The deadline to apply to study a degree at UniSA for semester one (commencing late February) and be guaranteed equal consideration is generally in very late November or early December. While you may be able to apply after this date, you are not guaranteed to be considered equally with other applicants and your application may not be assessed in time for the main round of offers. More competitive degrees may not make any offers after the main offer round. Find more information on the Key Dates section of the SATAC website, but you can also call the Future Student Enquiries team for more information on 08 8302 376.
Postgraduate
Many postgraduate by coursework degrees do not have set closing dates. The exceptions are highly competitive degrees, so it is best to check – either on the degree homepage on the SATAC website or by checking with our Future Student Enquiries team.
As most postgraduate applications are assessed as they are submitted and offers are continuous, there are no set closing dates for applications. Degrees can be filled and closed with little notice so it is best to apply as soon as possible to avoid missing out on a place. For more information, please contact our Future Student Enquires team on (08) 8302 2376 or submit an enquiry.
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What credit can I receive for previous studies?
You may be eligible for credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area and completed within a certain timeframe. Receiving credit or RPL will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree. You can read more about our pre-existing credit agreements through our online Credit Assessor. If you have related industry experience, you may also be eligible to receive recognised prior learning (RPL) for this experience. Credit and RPL is assessed by the Program Director once you've received an offer, and you apply through UniSA's current student experts, Campus Central.
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Can I speak to someone regarding my study options?
Future Student Enquiries welcomes the opportunity to meet with you to discuss your study options at UniSA. We can discuss degree information, entry requirements and pathways, applications, general career outcomes and student life, so you have the information to make the best study decision for your future. Head to our Book an Appointment webpage to find a date and time to speak with us, and take your next steps on journey to university study.
What others are saying
Our courses are designed for hands-on learning from lecturers, who work regularly with a range of companies around the world. The knowledge and skills we help you learn are the same that top companies are learning and applying in their business today. Engage with the world’s largest group researching how marketing actually works and bring those skills into the workplace tomorrow.
Professor Larry Lockshin
Professor of Wine Marketing | University of South Australia
Deciding to take up a master’s degree while working full-time and managing family life was the hardest but best decision I ever made. I chose UniSA because I knew I would learn the tools needed for my future career, and my learnings would be research-based and relevant to the marketing world today. I also knew my teachers would have hands-on, real-world industry experience. Thanks to my studies at UniSA and the invaluable opportunities available beyond the classroom, I am now working in a marketing role within the defence sector and enjoying every minute.
Mellissa Caasi
Master of Management (Marketing)
Marketing Lead & Business Support | DEWC
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