Bachelor of Business (Tourism, Event and Hospitality Management) (Pathway to Master of Management (Marketing))
Degree Level Undergraduate
Year 2025
You're viewing degree information for Australian students
You're considered an Australian student if you are any of the following:
- Australian or New Zealand Citizen
- Australian Permanent Resident (including Permanent Humanitarian Visa holders)
Entry Scores
2025 Guaranteed Entry
TAFE/RTO: DIP
View Guaranteed Entry Info
2024 Cut-Offs
View full entry requirements
-
View full entry requirements Hide full entry requirements
Entry requirements
Admission criteria
The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.
Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they
fulfil any prerequisite requirements and essential requirements for admission:Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND- Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
- Complete secondary qualifications equivalent to SACE, or
- Complete the International Baccalaureate Diploma with a minimum score of 24 points
Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any
remaining places based on the grades of their year 12 subjects.OR
Higher education study- Complete or partly complete a recognised higher education program at a recognised higher education
institution, or - Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
OR
Vocational Education and Training (VET)- Complete an award from a registered training organisation at Certificate IV or above
OR
Work and life experience- Qualify for Special Entry, or
- Complete a 12-month UniSA Foundation Studies program or equivalent, or
- Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Essential requirements for admission
Achieve a GPA of 4.0 or above on completion of their second year of study to be eligible.Prerequisites
NoneAssumed Knowledge
None
Degree overview
- Complete a business undergraduate and postgraduate management degree in just four years through our Fast-track to Masters program.
- Graduate with a highly diverse skill-set and broader career opportunities.
- Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
- Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
- Enjoy a fast-paced career in travel, tourism, hospitality or events.
- Learn effective problem-solving skills, strategic thinking and communication.
- Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses.
- Focus on areas such as festivals and events, event marketing, tourism and policy planning, and international conventions.
- Attend, critique and help to run events as part of your studies.
- Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
- Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.
- Develop advanced skills in leadership, strategy and decision making.
- Learn from experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.
- Study at a university ranked top 5 in Australia and in the world top 50 for Hospitality and Tourism1.
- Study at a university recognised globally for Business. UniSA Business is in the top one per cent worldwide2.
- UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
- Study at the No.1 Business School in SA, and Top 5 business school in Australia for quality4.
1Shanghai’s Global Ranking of Academic Subjects 2024. 2UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 4Australian Financial Review BOSS Best Business Schools List 2024.
Snapshot
This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.
Enjoy a fast-paced career in the growing travel, tourism and event management industries.
In your undergraduate studies, you will be provided with a solid grounding in the essentials of global business, and with a specialisation in tourism and event management you’ll gain the skills and knowledge that employers highly value.
During your studies you will have opportunities to attend and critique events and volunteer at major events locally and overseas.. You will develop a solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects across the diverse tourism, event and hospitality business sectors.
In our Master of Management (Marketing) degree, you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.
Want to look at other options available to you? UniSA offer a wide range of other Fast-track to Masters programs.
What you'll learn
The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:
- marketing for tourism, events and hospitality
- service management in tourism, events and hospitality
- destination management
- the international business environment
In your postgraduate studies, you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.
Through these you will develop skills and expertise in areas that include:
- business analytics and the data-driven organisation
- people, leadership and performance
- buyer behaviour insights
- marketing strategy and planning
- advanced marketing analytics
You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.
You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.
Assessment
Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
- reports, project documentation, case studies and presentations
- essays and assignments
- examinations
- industry-relevant, research-based projects
- practicals and team-based projects
- participation in the workplace and in class
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Take a look at the global opportunities available.
Why Bachelor of Business (Tourism, Event and Hospitality Management) (Pathway to Master of Management (Marketing))
This Fast-track to Masters program enables you to commence a 3-year Bachelor of Business (Tourism and Event Management) and secure a place in a 1-year Master of Management (Marketing) degree (typically 1.5 years) in just four years of study.
You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.
In your undergraduate degree, you will learn effective problem-solving, critical and strategic thinking, and communication skills while you study areas such as:
- festivals and events
- hospitality
- event marketing
- food and wine tourism
- tourism policy and planning
- conventions
Your postgraduate degree is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.
With flexible learning arrangements to best suit your individual needs, there are a range of options available to fast track your learning.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
An enriching student experience
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.
Real-world connections
In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:
- Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional
- Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting
- Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year
- Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development.
We host regular University-wide careers events and workshops, expos, and alumni events in Australia and overseas.
Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management, our teachers are leaders in their field. You could be working with people from globally recognised research groups such as our Ehrenberg Bass Institute for Marketing Science.
Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.
Online study
Part, or all, of this degree can be studied online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
- study online, including accessing videos and course resources
- participate in an interactive online learning environment
- submit your assignments and get feedback online
- use discussion forums for team work and communication
Please note that for some degrees, some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.
This could be you
You'll graduate from a UniSA business degree ready for a career in almost any industry. See where a tourism and event management degree could take you.
Your career
Our quality teaching and experiences beyond the classroom will ensure you graduate career ready.
Careers to consider:
- Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
- Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
- Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
- Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
- Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
- Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies
- Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
- Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
- Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
- Marketing manager: managing the promotion and positioning of a brand or product; raising brand awareness; creating marketing campaigns to increase sales; effectively communicating with internal and external stakeholders
- Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences
- Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
- Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment
- Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
- Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
- Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
- Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
- Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
- Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
- Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media
Industry facts
Applying to study with us:
- go to the top of this page and make note of the SATAC code, then click Apply
- you will be redirected through to the SATAC website to continue your application
Alternative Pathways
Australian
There are other pathways you can follow to study this degree, including:
- UniSA College Diploma in Business
- UniSA College Undergraduate Certificate in University Studies (Business)
- SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree
- see the full list of entry pathways that may apply
International
There are other pathways you can follow to study this degree, including:
- SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree
- see the full list of entry pathways that may apply
Deferment
This degree is available for deferment. This option is made available by responding to your offer during the application process via the SATAC website. Applicants who receive an offer into a midyear degree are eligible to defer for six months.
Scholarships
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
UniSA Excellence Scholarships
$5,000 scholarship for South Australian students with an ATAR of 99 who enrol to study a UniSA undergraduate degree.
UniSA Outstanding Achievement Scholarship
Up to $10,000 per annum (full time) for South Australian students who obtain an ATAR of 99.95 or IB equivalent and enrol to study at UniSA.
Your study experience and support
Our campuses are home to fantastic facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student sports and fitness facilities, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Student services
Our student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:
- academic counselling
- personal counselling
- social support services, including family support and nearby childcare
- common rooms
- prayer rooms
- security officers
- career services and mentoring
- Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
- as well as services offered through our student association, USASA.
When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.
24/7 digital environment
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Your program director
I am the Program Director of Sport and Recreation Management and Tourism and Event Management degrees at UniSA Business. I also am a Senior Lecturer in Event and Tourism Management and a Research Ethics Advisor. I am currently serving on the Editorial Board of 'Event Management', the ‘International Journal of Event and Festival Management’ and ‘Frontiers in Sports and Active Living’. My PhD specialises in the fields of Tourism and Event Management. I am passionate about event management, visitor experiences and event impacts and have conducted research projects on local and international festivals and sports events. My research has informed both government and industry to better understand the wider impact to the community and guide policy making. With my industry informed experience, I believe graduates will be well equipped with the skills necessary for future success. This program offers both in-depth knowledge and practical, hands-on opportunities which graduates will need in order to succeed in the sport, tourism and events industries.
Ask UniSA
-
How do I apply?
The way you apply for UniSA will depend on the undergraduate or postgraduate coursework degree you're interested in studying.
The majority of applications are made via the South Australian Tertiary Admissions Centre (SATAC). Check out more information on the SATAC website and follow the appropriate process for your degree of interest.
There are a small number of degrees that you need to apply for through direct application processes. The process you need to follow will be listed on the 'How to Apply' section of the degree homepage, but you'll also be taken to where you need to go if you hit the 'apply' button.
If you are interested in studying one of our 100% online degrees you'll need to apply directly to UniSA Online.
You can find more information about the application processes for UniSA on our How to Apply webpage.
If you're more interested in applying for a postgraduate degree by research, check out and follow the information in our step by step guide to applying. -
Is there a closing date for applications?
Applications for all degrees will close ahead of study commencing, but the timelines may vary for undergraduate and postgraduate degrees.
Undergraduate
The deadline to apply to study a degree at UniSA for semester one (commencing late February) and be guaranteed equal consideration is generally in very late November or early December. While you may be able to apply after this date, you are not guaranteed to be considered equally with other applicants and your application may not be assessed in time for the main round of offers. More competitive degrees may not make any offers after the main offer round. Find more information on the Key Dates section of the SATAC website, but you can also call the Future Student Enquiries team for more information on 08 8302 376.
Postgraduate
Many postgraduate by coursework degrees do not have set closing dates. The exceptions are highly competitive degrees, so it is best to check – either on the degree homepage on the SATAC website or by checking with our Future Student Enquiries team.
As most postgraduate applications are assessed as they are submitted and offers are continuous, there are no set closing dates for applications. Degrees can be filled and closed with little notice so it is best to apply as soon as possible to avoid missing out on a place. For more information, please contact our Future Student Enquires team on (08) 8302 2376 or submit an enquiry.
-
What credit can I receive for previous studies?
You may be eligible for credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area and completed within a certain timeframe. Receiving credit or RPL will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree. You can read more about our pre-existing credit agreements through our online Credit Assessor. If you have related industry experience, you may also be eligible to receive recognised prior learning (RPL) for this experience. Credit and RPL is assessed by the Program Director once you've received an offer, and you apply through UniSA's current student experts, Campus Central.
-
Can I speak to someone regarding my study options?
Future Student Enquiries welcomes the opportunity to meet with you to discuss your study options at UniSA. We can discuss degree information, entry requirements and pathways, applications, general career outcomes and student life, so you have the information to make the best study decision for your future. Head to our Book an Appointment webpage to find a date and time to speak with us, and take your next steps on journey to university study.
What others are saying
UniSA was the only university that offered the program I really wanted to study. I loved the idea that I could study an undergraduate and postgraduate degree together in such a short time, excel at it, still partake in the culture and events, and meet amazing people! Since the start of my degree, I have seen positive impacts on my personality and confidence, as well as my interpersonal, presentation and leadership skills. My university experience has been a great opportunity to grow and develop by combining two of my interests – business and people.
Anet Varghese
Bachelor of Business, Master of Management (Marketing)
Careers in Marketing
You'll graduate from UniSA prepared for a range of careers - see where our marketing degree could take you.
