Marketing and Communication
Year
Type
Minor
Description
Integrated marketing communication is critical in communicating similar messages to various target audiences. Organisations today use a range of integrated marketing communications to meet their corporate objectives and promote their products and services to their end-users.
Prerequisite(s)
Nil
Assumed Knowledge
Nil
Courses
| Course | Area and cat no. | Units | Level | References | |
|---|---|---|---|---|---|
| MINOR | |||||
| Public Relations Theory and Practice | COMM 1057 | 4.5 | 1 | ||
| Marketing Principles: Trading and Exchange | MARK 1010 | 4.5 | 1 | Note(s): 2 | |
| OR | |||||
| Consumer Behaviour | MARK 1008 | 4.5 | 1 | ||
| Marketing Analytics | MARK 2010 | 4.5 | 2 | ||
| Promotional Communication: Advertising, Publicity and Marketing | COMM 3064 | 4.5 | 3 | ||
Rules
Nil
Notes
- All pre-requisites must be adhered to.
- Students who have already completed this course as a requirement of their program should replace this course with another from the Minor course list.
