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Start Date
February
July

Campus
City West

Duration
0.5 year(s) full-time

Program Code
DCSD

SATAC Code
4GC093 (Internal)

Study as
Part-time only

Mode
On-campus/Online

Fees
$AU 12,850 per 0.5 EFTSL for students enrolled in 2025

Aim

The Graduate Certificate in Social and Digital Media Management aims to provide students with advanced knowledge and skills in emerging trends in Communication and Media Management and access to industry knowledge, settings and networks in the communication, media and creative industries sector.

Content & Structure

The Graduate Certificate in Social and Digital Media Management (18 units) comprises the core (4.5 units) and 3 specialist courses (4.5 units each).

The core, Communication, Media and Creative Industries, provides students with an integrated approach to the creative industries sector. The course interrogates the disruptive digital technologies transforming society and the dynamic role that creative industries have in navigating these challenges.

The specialist courses in the Graduate Certificate in Social and Digital Media Management offer student's complementary knowledge and skills in social and digital media management for retraining or career advancement. Social Media Management provides students with the principles and techniques of social media management, online engagement and collaboration. Managing Digital Design provides students with theoretical principles and design conventions of digital and traditional communication platforms. Industry 4.0 and Society provides students with a theoretical grounding in many disruptive digital technologies and includes topics such as big data, investigative journalism and automation in the workplace. Students not only learn theories and strategies but engage in content development by producing deliverables for industry partners.

Study at the new Adelaide University in 2026

The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.

From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.

What courses you'll study

Course name Area and cat no. Units Reference  
Communication and Media: Advanced COMM 4005 4.5 Note(s): 5
Social Media Management COMM 5069 4.5
Managing Digital Design COMM 5068 4.5
Content Creation COMM 5084 4.5

Program Director