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Start Date
February
July

Duration
0.5 year(s) full-time

Program Code
DCSD

Study as
Part-time

Mode
On-campus/Online

Fees
$AU 11,000 per 0.5 EFTSL for students enrolled in 2020

Degree overview

  • Study South Australia’s only Graduate Certificate in Social and Digital Media Management.
  • Gain specialised skills and advanced knowledge to be well-prepared for management roles within the communication, media and creative industries sectors.
  • Gain specialised knowledge in Social and Digital Media Management and the impact of Industry 4.0 on society.
  • With links to industry partners, access specialised industry projects, placement and networking opportunities.
  • Set yourself apart with a qualification that responds to the fast-changing needs of current work environments.
  • Learn and study in a supportive, workshop-based environment, either in person or online. 
  • Hear from guest lecturers and access exclusive site visits in industry.
  • Flexible learning options and pathways into further learning, including Graduate Diploma, Master and PhD studies.

Snapshot

Snapshot

Study the only qualification of its kind in South Australia and gain specialised skills and advanced knowledge in social and digital media management.

The Graduate Certificate in Social and Digital Media Management covers the topics of the Industry 4.0 and Society, Communication, Media and Creative Industries, Social Media Management and Managing Digital Design.

Gain an in-depth understanding of the impacts of disruptive digital technologies on workplaces and society, together with the principles and techniques of social media management, online engagement and collaboration and the theoretical principles and design conventions of digital and traditional communication platforms. Apply and engage with theories and strategies as your deliverables transform theory into work-relevant skills via the production of deliverables for industry partners.

Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities.

What you'll learn

What you Learn

You will gain an in-depth understanding of the impacts of disruptive digital technologies on workplaces and society, together with the principles and techniques of social media management, online engagement and collaboration and the theoretical principles and design conventions of digital and traditional communication platforms.

You will study four industry relevant and informed courses covering emerging communication discipline areas including:

  • Communication, Media and Creative Industries
  • Industry 4.0 and Society
  • Social Media Management
  • Managing Digital Design 

You will be able to apply these principles as you practically produce plans and deliverables for industry engaged partners.

Degree structure

Course name Area and cat no. Units Reference  
Communication, Media and Creative Industries COMM 4005 4.5 Note(s): 5
Industry 4.0 and Society COMM 4006 4.5
Managing Digital Design COMM 5068 4.5
Social Media Management COMM 5069 4.5

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • portfolios
  • reports
  • essays
  • projects
  • online activities

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. Australian and international students may have the option to do an exchange, short-term program or study tour overseas. We have links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Graduate Certificate in Social and Digital Media Management

Why this Degree

Transaction platforms such as Airbnb, Amazon and Uber have altered the parameters of global commerce, undermining traditional `bricks and mortar' retailers while creating new opportunities for digital entrepreneurship by those with appropriate skills. Disruptive digital technologies are transforming traditional employment pathways and every aspect of society. Platform companies such as Google, Facebook and Apple have decimated advertising revenues from traditional channels, catapulting social and digital media management into a staple of communication and media careers.

The Graduate Certificate in Social and Digital Media Management responds to the fast-changing needs of employment and society with a focus on the creative industries sector, encompassing communication and media, which is one of the fastest growing sectors of employment globally.

The Graduate Certificate in Social and Digital Media Management provides you with industry informed courses in Industry 4.0 and Society, Communication, Media and Creative Industries, Social Media Management and Managing Digital Design, enabling you to develop an advanced understanding of the required competencies of an effective communication professional working within and across social and digital media platforms and plans.

Online study

Online study

This degree is offered both on campus and online. For the online offering, you:

  • will study online, including accessing access videos and course resources
  • participate in an interactive online learning environment
  • submit your assignments and get feedback online
  • use discussion forums for team work and communication

Career outcomes

Your career

Communication is at the core of everything we do – and skilled communicators are essential in every organisation. Graduates of this qualification can gain careers as a:

  • Digital and social media manager
  • Communications manager
  • Marketing manager
  • Public relations manager
  • Public relations consultant
  • Online editor
  • Content creator
  • Copywriter

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and areas that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support. 

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our student support services can make your life at university easier. We provide a full range of support services including academic and personal counselling. You can also access a range of services through our students association, USASA. When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

Dr Simpson is Program Director: Postgraduate Programs in the School of Creative Industries. He has a multidisciplinary background and holds degrees in economics, international politics, education, mathematical and computer sciences and environmental studies. Prior to academia he worked as an analyst with several US and British investment banks in the City of London including Merrill Lynch (now Bank of America), Bankers Trust International (now Deutsche Bank) and NatWest Global Financial Markets (now Royal Bank of Scotland). Prior to his employment in London he worked at the Australian Stock Exchange. His research focuses on social, political and environmental change in Southeast Asia, particularly Myanmar and Thailand, with an emerging interest in technological change and the impact of Industry 4.0 in both developed and developing countries.

Dr Adam Simpson

Program Director

Enquire
Portrait image for Dr Adam Simpson
Portrait image for Dr Adam Simpson

Dr Adam Simpson

Program Director

Enquire

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