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Start Date
February
July

Campus
City West

Duration
0.5 year(s) full-time

Program Code
DCKG

SATAC Code
4GC090 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 17,100 per 0.5 EFTSL for students enrolled in 2025

Aim

This program provides an introduction to contemporary marketing knowledge.

Content & Structure

The program consists of a total of four courses (18 units) including elective options.

From 4 August 2025, the University of South Australia will no longer be accepting applications for new students. Study at Adelaide University.

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What courses you'll study

Course name Area and cat no. Units Reference  
FIRST
Marketing Management MARK 5025 4.5
THEN EITHER
Buyer Behaviour Insights MARK 5032 4.5
OR
Advanced Marketing Analytics MARK 5064 4.5
Elective 4.5 Note(s): 1
Elective 4.5 Note(s): 1

Program Director