Master of Business Administration (Marketing)
Postgraduate
2025
You're considered an International student if you are:
Postgraduate
2025
DMMA
AUD$ 43,800 per annum (per 1.0 EFTSL) for students enrolled in 2025
083054K
Applicants seeking admission to the program will normally have:
a) A minimum of three (3) years full time management experience and a
recognised university Bachelor degree or equivalent professional
qualifications;
or
b) A Graduate Certificate or Graduate Diploma in Business Administration
from the University of South Australia with an average of at least Pass
Level 1 (55%) across four (or more) courses, or an equivalent
qualification from the University of South Australia or from another
recognised university;
or
c) The Program Director may, under exceptional circumstances, accept
candidates with substantial and proven managerial and/or entrepreneurial
experience who have demonstrated the potential to meet the learning
requirements of the MBA.
All applicants are also required to submit a detailed curriculum vitae or equivalent with at least one referee who can validate work experience.
12023 QS Global MBA Rankings: Oceania. 22018 Excellence in Research for Australia (ERA). 32018 Excellence in Research for Australia (ERA). 4AFR BOSS Magazine, April 2018 – League of Scholars. 5Ranked #5, Australian Financial Review BOSS Best Business Schools List 2023. 62024 CEO Magazine Global MBA Rankings. 7UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings.
The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.
As part of your studies, you will gain real-world insights through access to academic and industry experts, benefit from a curriculum informed by world-class research and further your professional practice to maximise your career progression. You will have the opportunity to engage with a diverse cohort of highly experienced peers from a wide range of industry backgrounds in an engaging learning environment.
You will also have the opportunity to study the Company Directors Course embedded within your MBA through a unique partnership with the Australian Institute of Company Directors – UniSA is the only university with a partnership of this kind in Australia.
Our fully-flexible MBA allows you to tailor your studies to suit your individual needs with the option to study face-to-face (including intensives and evening classes), online or in mixed mode, as well as full-time or part-time.
As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course per study period. Studying the MBA full-time will normally take 18 months, but there are opportunities to fast-track your study. Part-time students taking one course per study period will typically complete the MBA in three years.
Learn from leading marketing scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.
By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:
The MBA degree comprises eight compulsory core courses, three electives and a final capstone experience. The MBA academic year is divided into four study periods of 10 weeks each. Courses are delivered in the evenings over the 10-week period, or can be studied in intensive mode if you require more flexibility.
All MBA courses have an applied focus. They draw on real-life business case studies, and you are encouraged to draw on your own industry and workplace-based scenarios for assessment tasks. Courses also feature visiting industry leaders, who will lead discussions around contemporary business problems.
You will be able to tailor your study plan based on your career needs and interests by choosing the order in which you study your courses, and can choose three electives from a wide range of marketing courses.
The program offers two capstone options: the Company Directors Course or a Strategic Industry Project. Learn the principles and practices of good governance with the preeminent governance qualification in Australia, the Company Directors Course delivered through our unique partnership with the Australian Institute of Company Directors.
The Strategic Industry Project is an opportunity to demonstrate the proficiency and integrative knowledge you’ve gained through your MBA studies, where you’ll be required to plan and prepare a strategic report focusing on a contemporary business problem. This course is an opportunity to apply your knowledge, engage in real-world learning experiences, and stimulate personal and professional development.
UniSA Business is ranked in the top one per cent worldwide1 and our 5-Star MBA2 is recognised and respected globally for its excellence.
Our MBA is also been ranked in the top 10 in Australia3 and has been consistently awarded by leading bodies nationally and overseas. It offers a dynamic, engaging and completely flexible program that delivers invaluable networking opportunities with both your peers and industry executives, preparing you to think and act as a global business leader.
We understand the demands on busy professionals and provide you with the flexibility to tailor your studies. Choose to learn face-to-face (including evening classes and intensives), online or in mixed mode, as well as full-time or part-time.
As part of this degree you can choose to complete the Company Directors Course, designed to strengthen your understanding of the principles of good governance. Delivered through a unique partnership with the Australian Institute of Company Directors, this course is highly regarded and UniSA is the only university in Australia with a partnership of this kind.
Two-week international study tours are also available (subject to Australian Government travel advice) including the European Summer School of Advanced Management and the Business in China Intensive School.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
If you are driven to create new solutions, lead innovative teams and deliver exceptional results in the context of disruptive change and global uncertainty, the UniSA MBA is the next step for you.
1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 22020 QS Stars Ratings. 3Ranked 8th, 2023 QS Global MBA Rankings: Oceania.
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business Administration (four courses) or the Graduate Diploma in Business Administration (eight courses) may suit you. They provide a pathway into, and credit towards, this MBA.
Both can be studied face-to-face, online or a combination of both.
International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business Administration (four courses) or the Graduate Diploma in Business Administration (eight courses) may suit you. They provide a pathway into, and credit towards, this MBA.
International short-term and full semester exchanges, as well as intensive study tours can open doors to new possibilities and experiences. The University of South Australia has strong connections with prestigious universities in Europe, Asia and the Americas – there are over 25 countries and 60 universities to choose from.
Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, and gain a global perspective.
Study tours
The European Summer School of Advanced Management is a two-week study tour that gives 100 of the world’s outstanding MBA students an intensive international business experience. It has previously been hosted in London, Glasgow and Copenhagen.
The Business in China Intensive School is a two-week study tour and project, offered in partnership with Peking University – a leading international business school.
There are also a range of international study grants available, making study abroad much more accessible.
The UniSA MBA is a learning journey that will involve and engage you to reimagine ideas and develop frameworks for better decision-making as leaders and individuals. The program is designed to build on your strengths while providing an overarching understanding of critical business administration and leadership concepts. We provide evidence-based insights with real-world practical implications. As the Director of the MBA and an academic who teaches in the program, I can assure you that our MBA course facilitators are indeed experts in their field. They are scholars doing cutting-edge research in their fields, while partnering with industry to solve real-world problems. In our MBA, you will receive insights that can only come from teachers like ours, who bring the research-teaching nexus into their facilitation. Our MBA provides flexibility so that you can adapt your schedule to suit your lifestyle. We are here to prepare you with the knowledge and skills that will aid you today and in the ever-changing future. Our MBA cohort will allow you to engage in peer-to-peer learning, develop professional connections, and make lifelong friendships.
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
Alternatively you can submit an application through one of the University's registered Education Agents.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees.
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.