Language, Influence and Persuasion

Course aim

To investigate how language is used to influence and persuade people. Students will be able to identify, analyse and explain the linguistic processes of influence and persuasion in contexts of national and international interest, such as those found in media, on popular social media platforms, in professions and organisations, public policy and political campaigns.

Course content

This course will explore the role of language in social influence and persuasion in contexts of rising concern for governments, organisations and societies nationally and globally. Ways in which people are influenced and persuaded to purchase goods and services, think about social issues such as climate change and human rights, and how misinformation creates social divisions are of national and international concern and will be examined through case study examples. Students will consider the linguistic processes of influence and persuasion, and how these contribute to broader social issues.

Textbook(s)

Nil

Prerequisite(s)

Any level one course in the Law Policy and Politics or Applied Linguistics majors, or by approval from the Bachelor of Arts Program Director.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 10 weeks
Tutorial	2 hours x 10 weeks
INTERNAL, CITY WEST
Lecture	1 hour x 10 weeks
Tutorial	1 hour x 10 weeks
EXTERNAL, MAGILL, ONLINE
Online	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Literature review, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.