Digital Business Strategy and Operations

Course aim

To provide students with theoretical and practical knowledge of the impact of digital business, its implications for both organisations and consumers, key issues and priorities in developing and running digital businesses as well as business models and operating strategies of successful global business operating in digital pure play and click and mortar spaces.

Course content

Understanding critical success factors for digital business; common and developing revenue and business models for digital businesses; critical issues in developing e-business website/apps/social media presences; the role of content and conversion; online marketing and growth hacking (including search, email marketing, display, affiliates, and social media marketing); understanding and using analytics, KPIs and Big Data.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST (INTENSIVE)
Seminar	30 hours equiv. x N/A
EXTERNAL, CITY WEST, ONLINE
External ((Asynchronous and Synchronous Online Discussion))	30 hours equiv. x N/A
INTERNAL, CITY WEST
Seminar	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Report, Summary

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.