The Business of Tourism
Course Level Postgraduate
Course Level Postgraduate
Area/Catalogue
TOUR 5009
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
169511
Unit Value
4.5
University-wide elective course
Yes
Course owner
UniSA Business
The course provides students with theoretical and practical knowledge of tourism and the tourism industry. The course gives a particular focus to developing student competencies in the management of the supply side of tourism; building students’ body of knowledge on tourism enterprises, tourism products, services and experiences.
The course focuses on the structure and characteristics of tourism enterprises, their role in tourism destinations, and the factors that drive tourism enterprise performance.
The Tourism Industry: structure, development and growth; suppliers, sales and distribution; managing supply and demand for tourism products; understanding market segments
The Tourism Organisation: structure and characteristics, SMEs and family firms; creativity, innovation and business models; operations, performance and growth strategies.
The Tourism Entrepreneur: the entrepreneurial mindset; building human, social, and psychological capital; value creation through social entrepreneurship.
Andreas Walmsley 2018, Entrepreneurship in Tourism, 1st, Routledge, Great Britain
Nil
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Seminar | 3 hours x 10 weeks | ||
EXTERNAL, CITY WEST, ONLINE | |||
External | 30 hours equivalent x N/A | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Seminar | 30 hours equivalent x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Examination, Group project
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.