Information Advocacy

Course aim

The course will introduce the concepts of advocacy, marketing, and social media marketing for information management in libraries, archives, and records management.

Course content

Course content will include advocacy, marketing management, target markets, marketing mix, brand marketing, and marketing plans.  The course will also include social media marketing for libraries, archives, and records management which will include Web 2.0 and 3.0 introduction to social media marketing, social consumers, digital communities, social influences, user experience and user-centred design, privacy and ethics of social media.

Textbook(s)

Tracy L. Tuten and Michael R. Solomon 2018, Social Media Marketing, 3rd edition, Sage Publications Ltd, Thousand Oaks, CA

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Continuous assessment, Essay, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.