Information Advocacy

Course aim

To introduce the concepts of advocacy, marketing, and social media marketing for information management in libraries, archives, and records management.

Course content

Course content will include advocacy, marketing management, target markets, marketing mix, brand marketing, marketing plans and policies. The course will also include social media marketing for GLAMR organisations, which will cover an introduction to social media marketing, social consumers, digital communities, social influencers, user experience, user-centred design, and ethics of social media.

Textbook(s)

Tracy L. Tuten and Michael R. Solomon 2018, Social Media Marketing, 3rd edition, Sage Publications Ltd, Thousand Oaks, CA

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
EXTERNAL, CITY WEST, ONLINE
External	N/A x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Project, Reflection, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.