books-library-folders

Area/Catalogue
INFS 5125

graduate-cap

Course Level
Postgraduate

globe-earth-geography

Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

diploma-certificate-graduate-degree

Course ID
167041

pie-chart-graph

Unit Value
4.5

compass

University-wide elective course
Yes

calendar-2
Timetable/s
First Semester
(Study Period 1)
Course owner

Course owner
UniSA STEM

Course aim

To introduce the concepts of advocacy, marketing, and social media marketing for information management in libraries, archives, and records management.

Course content

Course content will include advocacy, marketing management, target markets, marketing mix, brand marketing, marketing plans and policies. The course will also include social media marketing for GLAMR organisations, which will cover an introduction to social media marketing, social consumers, digital communities, social influencers, user experience, user-centred design, and ethics of social media.

Textbook(s)

Tracy L. Tuten and Michael R. Solomon 2018, Social Media Marketing, 3rd edition, Sage Publications Ltd, Thousand Oaks, CA

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
EXTERNAL, CITY WEST, ONLINE
External N/A x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Project, Reflection, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

Course Coordinators

Checking your eligibility