Applications for Social Media Data

Course aim

To explore and apply text and social media analytic methods and tools. To use analytic and visualisation tools and present outcomes appropriately in support of a case or business question.

Course content

This course will develop student knowledge in web analytics including acquiring content and data from websites. Building on this knowledge students will analyse web text incorporating discourse analysis, content analysis and sentiment analysis. User analytics, including interpreting users' interaction with social media sites, such as
comments, likes and upvotes, and user activity metadata will also be covered in this course.      

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 2079	Content Creation for Media

Teaching method

Component	Duration
INTERNAL, MAGILL
Workshop	2 hours x 13 weeks
Practical	1 hour x 12 weeks
EXTERNAL, MAGILL, ONLINE
Online	3 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Critical analysis, Web Text Analysis

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.