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Area/Catalogue
AERO 2060

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Course Level
Undergraduate

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Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

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Course ID
160703

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Unit Value
4.5

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University-wide elective course
No

Course owner

Course owner
UniSA STEM

Course aim

Introduce fundamental marketing concepts and processes and apply these to the development of marketing plans for airline passenger and cargo businesses.

Course content

Marketing fundamentals; The market for air transport services; The marketing environment; Airline business and marketing strategies; Product analysis in airline marketing; Pricing and revenue management; Distributing the product; Brands management in airline marketing; Relationship marketing; Airline selling, advertising and promotional policies; The future of airline marketing; Airport marketing; Marketing in the international aerospace industry.

Textbook(s)

Shaw, S. 2011, Airline Marketing and Management, 7th, Aldershot: Ashgate

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
AERO 1024 Introduction to Aviation Management
AERO 1022 Introduction to Aviation

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, MAWSON LAKES
Lecture 2 hours x 13 weeks
Tutorial 1 hours x 12 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop 3 hours x 10 weeks
EXTERNAL, MAWSON LAKES, ONLINE
External N/A x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Continuous assessment, Group project, Quiz

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

Course Coordinators

Ms Karen Wong
Ms Karen Wong arrow-small-right
UniSA STEM
Mr Daniel Kwek
Mr Daniel Kwek arrow-small-right
UniSA STEM

Degrees this course is offered in

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