Aviation Marketing
Undergraduate
Undergraduate
AERO 2060
Undergraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
160703
4.5
No
UniSA STEM
Introduce fundamental marketing concepts and processes and apply these to the development of marketing plans for airline passenger and cargo businesses.
Marketing fundamentals; The market for air transport services; The marketing environment; Airline business and marketing strategies; Product analysis in airline marketing; Pricing and revenue management; Distributing the product; Brands management in airline marketing; Relationship marketing; Airline selling, advertising and promotional policies; The future of airline marketing; Airport marketing; Marketing in the international aerospace industry.
Shaw, S. 2011, Airline Marketing and Management, 7th, Aldershot: Ashgate
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
AERO 1022 | Introduction to Aviation |
AERO 1024 | Introduction to Aviation Management |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAWSON LAKES | |||
Lecture | 2 hours x 13 weeks | ||
Tutorial | 1 hours x 12 weeks | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
Workshop | 3 hours x 10 weeks | ||
EXTERNAL, MAWSON LAKES, ONLINE | |||
External | N/A x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Continuous assessment, Group project, Quiz
EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
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Fee-paying program for domestic and international students
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Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.