Aviation Strategic Management

Course aim

To provide students with theoretical and practical knowledge of strategic management in an aviation context, thereby training students to conduct environmental analysis, propose competitive advantages and develop strategic plans for an aviation organisation.

Course content

Strategic management fundamentals; Analysis of current aviation organisation strategies; Strategic positioning;
Competitive strategy; Environmental analysis in the global aviation industry; Porter’s Five Forces for airlines; Establishing aviation strategies; Setting corporate directions; Aviation strategy implementation; Managing strategy execution.

Textbook(s)

Flouris, T.G. and Oswald, S.L. 2006, Designing and Executing Strategy in Aviation Management, Ashgate, Farnham

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
AERO 1022	Introduction to Aviation
AERO 1024	Introduction to Aviation Management

To undertake this course students must have successfully completed 72 units.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAWSON LAKES
Seminar	2 hours x 13 weeks
Tutorial	1.5 hours x 11 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case study, Examination, Presentation, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.