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Area/Catalogue
COMM 3061

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
155123

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

Second Semester
(Study Period 5)
Course owner

Course owner
School of Creative Industries

Course aim

To extend the knowledge and skills gained in previous courses to deepen the understanding of the applied context of public communication, the use of media and the management of communication.

Course content

This course addresses current industry concerns and student demand relating to graduate readiness by providing students with an indepth understanding of critical business functions and skills, including budgeting, financial reporting, the processes of evaluation, consultancy practice, business development, presentation skills, entrepreneurship and leadership. While the course has a strong applied focus, students will also be required to demonstrate and apply knowledge and understanding of advanced communication theories, particularly in relation to networking, creative industry policies, communication technology and theories of persuasion.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
COMM 2078 Communication Research Methods

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, MAGILL
Lecture 1 hour x 10 weeks
Lecture (online) 1 hour x 2 weeks
Tutorial 2 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Lecture 1 hour x 10 weeks
Tutorial 2 hours x 10 weeks
Workshop (Assignment workshop) 1 hour x 10 weeks
INTERNAL, CITY WEST
Lecture (to be held at Magill - refer to Magill timetable) 1 hour x 10 weeks
Lecture (online) 1 hour x 2 weeks
Tutorial (City West) 2 hours x 10 weeks
EXTERNAL, MAGILL, ONLINE
External 3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, MAGILL
Online activities 1800 words 40% N/A
Report 1350 words 30% N/A
Presentation 1350 words equivalent 30% N/A
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Online activities 1800 words 40% N/A
Report 1350 words 30% N/A
Presentation 1350 words equivalent 30% N/A
INTERNAL, CITY WEST
Online activities 1800 words 40% N/A
Report 1350 words 30% N/A
Presentation 1350 words equivalent 30% N/A
EXTERNAL, MAGILL, ONLINE
Online activities 1800 words 40% N/A
Report 1350 words 30% N/A
Presentation 1350 words equivalent 30% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

School of Creative Industries
Ms Elsa Lo
Ms Elsa Lo arrow-small-right
School of Creative Industries

Degrees this course is offered in

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