Communication Management in Practice

Course aim

To extend the knowledge and skills gained in previous courses to deepen the understanding of the applied context of public communication, the use of media and the management of communication.

Course content

This course addresses current industry concerns and student demand relating to graduate readiness by providing students with an indepth understanding of critical business functions and skills, including budgeting, financial reporting, the processes of evaluation, consultancy practice, business development, presentation skills, entrepreneurship and leadership. While the course has a strong applied focus, students will also be required to demonstrate and apply knowledge and understanding of advanced communication theories, particularly in relation to networking, creative industry policies, communication technology and theories of persuasion.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 2078	Communication Research Methods

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Tutorial	2 hours x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Lecture	1 hour x 10 weeks
Tutorial	2 hours x 10 weeks
Workshop (Assignment workshop)	1 hour x 10 weeks
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD
Lecture	1 hour x 10 weeks
Tutorial	2 hours x 10 weeks
INTERNAL, CITY WEST
Lecture (to be held at Magill - refer to Magill timetable)	1 hour x 13 weeks
Tutorial (to be timetabled and held at City West)	2 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Online activities, Presentation, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.