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Area/Catalogue
COMM 2079

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
155122

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Creative Industries

Course aim

To expand students’ knowledge and skills in the writing, production and management of the tools used by organisations to communicate with the mass media through emerging social and digital media platforms.

Course content

Students will build upon introductory concepts of communication to develop writing skills in areas such as media releases, backgrounders, media kits, and content for new and emerging media. This will be underpinned by knowledge development in the areas of media audiences, persuasion and newsworthiness. It will be further complemented by the development of skills in producing industry-ready documents, online material and other essential platforms.

Textbook(s)

Johnston, J & Rowney, K 2018, Media Strategies : Managing content, platforms and relationships, Allen & Unwin, Sydney

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
COMM 1057 Public Relations Theory and Practice

The listed prerequisites, or with approval from the Program Director. COURSE ALERT: This course is not available for DBMN Bachelor of Marketing and Communication students who have successfully completed INFT 1019 Design Language in Media Arts. This course is not available to students who have successfully completed COMM 2011 Reporting for the Media.

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, MAGILL
Lecture 1 hour x Fortnightly
Computer Practical 1.5 hours x 10 sessions
Online 1.5 hours x 2 sessions
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Lecture 1 hour x 10 weeks
Computer Practical 2.5 hours x 10 weeks
Workshop (Assignment Workshop) 0.5 hour x 10 weeks
INTERNAL, CITY WEST
Lecture (at Magill or via online recording) 1 hour x fortnightly
Computer Practical 1.5 hours x 10 sessions
Online 1.5 hours x 2 sessions
EXTERNAL, MAGILL, ONLINE
External (Online activities) 2.5 hours x 10 sessions

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, MAGILL
Journal 700 words 15% N/A
Project 2000 words 45% N/A
Portfolio 1800 words 40% N/A
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Journal 700 words 15% N/A
Project 2000 words 45% N/A
Portfolio 1800 words 40% N/A
INTERNAL, CITY WEST
Journal 700 words 15% N/A
Project 2000 words 45% N/A
Portfolio 1800 words 40% N/A
EXTERNAL, MAGILL, ONLINE
Journal 700 words 15% N/A
Project 2000 words 45% N/A
Portfolio 1800 words 40% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

School of Creative Industries

Degrees this course is offered in

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