Food, Wine and Festival Tourism: Impacts and Development

Course aim

To provide the opportunity for students to analyse a framework of social, cultural, environmental, economic, political and psychological perspectives on food, wine and festivals as destination attractions; to facilitate students understanding of complex consumer behaviour of food and wine tourism markets; to enable students to evaluate the impacts of tourism and effective strategies for developing food, wine and festival tourism destinations

Course content

Special interest tourism; role of food, wine and festivals as ‘new’ tourist attractions; multiple perspectives on food, wine and drinks; taste of food and wine culture; gastronomy, international cuisines, and restaurants; demand and supply for tourism products and services; market segmentation; tourist behaviour; food and wine markets; role of rituals in food and wine festivals; emerging trends and issues in food and wine tourism destinations; tourism impacts and various strategies for sustainable tourism development; destination competitiveness, development and marketing; demands and interests of stakeholders; challenges of food, wine and festival tourism.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
TOUR 1001	Fundamentals of Global Tourism & Hospitality

Courses listed plus successful completion of 31.5 units.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
EXTERNAL, CITY WEST, ONLINE
External	3 hours x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop	3 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Workshop (may include additional hours for field trips to business and industry)	30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Key concepts paper, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.