Customer Analytics in Large Organisations
Course Level Postgraduate
Course Level Postgraduate
Area/Catalogue
INFS 5096
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
154327
Unit Value
4.5
University-wide elective course
No
The 2025 timetable is
not yet available.
Course owner
UniSA STEM
Apply analytic techniques to develop predictive models and behaviour pattern recognisers in the area of customer analytics.
Customer analytics: application of predictive modelling and behaviour pattern recognition techniques to perform customer base segmentation (breaking customers into groups with similar behaviour / propensity to buy / credit risk level / risk of committing fraud etc.) and predicting customer related outcomes (such as customer retention, response to marketing campaigns, present and future customer value etc)
Fraud and security analytics.
Credit Risk analytics.
Optimisation and Simulation.
Linear and non-linear programming.
Nil
Subject Area & Catalogue Number | Course Name |
---|---|
Group 1
Both courses: |
|
INFS 5100 | Predictive Analytics |
INFS 5102 | Unsupervised Methods in Analytics |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAWSON LAKES | |||
Seminar (Face-to-face and/or virtual seminars, including small group work.) | 2 hours x 13 weeks | ||
Tutorial | 1 hour x 12 weeks | ||
INTERNAL, CITY WEST | |||
Seminar (Face-to-face and/or virtual seminars, including small group work.) | 2 hours x 13 weeks | ||
Tutorial | 1 hour x 12 weeks | ||
EXTERNAL, MAWSON LAKES, ONLINE | |||
External (On-line materials, on-line interactions with these material, weekly on-line tutorials in a virtual machine environment, on-line interactions with the course coordinator and with other students, including through virtual seminars.) | N/A x 13 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assignment, Problem solving exercise, Quantitative exercise
EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.