Social Media Data Analytics

Course aim

To be able to identify, assess and select from available text and social media analytic methods and tools. To apply appropriate analytic and visualisation tools to a range of social media data sources, and present outcomes appropriately in support of business intelligence, exploratory data analysis, research or investigation purposes.

Course content

Analytics tools: to review and select appropriate analytics tools to analyse social media-sourced text and non-text data.
Web Analytics: analysing social media-sourced text and non-text data to address a business question.
User analytics: interpreting users' interaction with social media sites, such as comments, likes and upvotes, and user activity metadata.

Textbook(s)

Nil

Prerequisite(s)

Subject Area & Catalogue Number	Course Name
Group 1 Students must have completed both of the following courses:
INFS 5102	Unsupervised Methods in Analytics
INFS 5100	Predictive Analytics

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAWSON LAKES
Workshop (Face-to-face and/or virtual workshops, including small group work.)	2 hours x 13 weeks
Computer Practical	1 hour x 12 weeks
Directed Study	N/A x 13 weeks
INTERNAL, CITY WEST
Workshop (Face-to-face and/or virtual workshops, including small group work.)	2 hours x 13 weeks
Computer Practical	1 hour x 12 weeks
Directed Study	N/A x 13 weeks
EXTERNAL, MAWSON LAKES, ONLINE
External (On-line materials, on-line interactions with these material, weekly on-line computer practicals in a virtual machine environment, online interactions with the course coordinator and with other students, including through virtual workshops. )	N/A x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Critical analysis

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.