Services Marketing
Course Level Undergraduate
Area/Catalogue
MARK 3018
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
153100
Unit Value
4.5
University-wide elective course
No
Course owner
School of Marketing
Course Alert: This course is no longer available for enrolment
Course aim
This course aims to develop an understanding of the application of general marketing processes in a service context. It expands the framework of the traditional marketing mix. It prepares students to work in the service sector by examining the application of marketing within different service contexts, e.g. commercial, professional, not-for-profit and government services.
Course content
Services Marketing; Role of services in society; Extended marketing framework for services marketing; Internal and external marketing; Legal and ethical aspects of marketing for services; Service quality and the role of employees, physical elements and delivery processes; application of marketing to acquire and retain clients/customers.
Textbook(s)
Nil
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| MARK 1010 | Marketing Principles: Trading and Exchange |
Students must have successfully completed the above course plus eleven 4.5 unit courses.
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, CITY WEST | |||
| Lecture | 1 hour x 13 weeks | ||
| Tutorial | 2 hours x 12 weeks | ||
| EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
| External (Online Recorded Lectures) | 1 hour x 13 weeks | ||
| External (Online Staff Consultation) | As required x 12 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Class participation, includes preparation and class discussion, Examination, Online activities, Report, Research assignment
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
