Services Marketing

Course aim

This course aims to develop an understanding of the application of general marketing processes in a service context. It expands the framework of the traditional marketing mix. It prepares students to work in the service sector by examining the application of marketing within different service contexts, e.g. commercial, professional, not-for-profit and government services.

Course content

Services Marketing;  Role of services in society;  Extended marketing framework for services marketing;  Internal and external marketing;  Legal and ethical aspects of marketing for services; Service quality and the role of employees, physical elements and delivery processes; application of marketing to acquire and retain clients/customers.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange

Students must have successfully completed the above course plus eleven 4.5 unit courses.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	1 hour x 13 weeks
Tutorial	2 hours x 12 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (Online Recorded Lectures)	1 hour x 13 weeks
External (Online Staff Consultation)	As required x 12 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Class participation, includes preparation and class discussion, Examination, Online activities, Report, Research assignment

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.