Design Language in Media Arts

Course aim

To introduce students to the concept of ‘design language’, and to outline how an understanding of these elements can empower and enrich design practice.

Course content

Design Language in Media Arts highlights and explores the underlying existence of consistent rules in the ways that nature, design and the processes of digital media software all operate. This course focuses on the concept of ‘design language’, using metaphors of 'grammar' and 'vocabulary' taken from natural language, and outlines how an understanding of these elements can empower and enrich design practice in film, animation and digital media. Both theory and practical work will explore these concepts through case studies and projects. Students will communicate their work through print and digital graphics, and still and moving images. The course will culminate with an end-of semester design exhibition and screening, displaying the students’ exploration into design language.

Textbook(s)

Radford, A; Bruton, D 2012, Digital Design: A Critical Introduction, 1, Berg, London, UK

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Practical	2 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Online activities, Presentation, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.