Strategic Management M

Course aim

This course introduces students to a broad range of strategy concepts, tools and frameworks, providing them with the opportunity to explore their application in a diverse variety of competitive situations. The overall purpose of this course is to provide students with a practical understanding of how firms develop and execute strategy to create and sustain competitive advantage.

Course content

Introduction to strategy, strategic management models and concepts, strategic external analysis; competitive advantage: sustainability and transferability, business scope, putting strategy into action, strategy in diversified firms and not-for-profits.

Textbook(s)

Thompson, AA, Peteraf, MA, Gamble, JE & Strickland, AJ 2014, Crafting and executing strategy: the quest for competitive advantage, 19th edn, McGraw-Hill/Irwin, New York, NY

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
BUSS 5245	Creative and Accountable Marketing
BUSS 5247	Accounting for Decision Making
BUSS 5389	Leadership and Change Management

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar (Compulsory Introductory Seminar)	4 hours x N/A
Seminar	3 hours x 11 weeks
Seminar (3 day Seminar scheduled at conclusion of course)	8 hours x 3
EXTERNAL, CITY WEST, ONLINE
External (Asynchronous Online Discussion plus 1 hour per week of Compulsory Synchronous Discussion)	37 hours equiv. x N/A
External (3 day Seminar scheduled at conclusion of course in person/synchronous/asynchronous)	8 hours x 3
EXTERNAL, OFFSHORE, HOPKINS TRAINING AND EDUCATION GROUP, ONLINE
External (Asynchronous Online Discussion Asynchronous Online Discussion plus 1 hour per week of Compulsory Synchronous Discussion)	37 hours equiv. x N/A
Seminar (3 day Seminar scheduled at conclusion of course in person/synchronous/asynchronous)	8 hours x 3
INTERNAL, OFFSHORE, JIANGXI UNIVERSITY OF FINANCE AND ECONOM, MANDARIN
Seminar	8 hours equiv. x 4 days
INTERNAL, OFFSHORE, SOUTHWEST JIATONG UNIVERSITY, MANDARIN
Seminar	8 hours equiv. x 4 days
INTERNAL, CITY WEST (INTENSIVE)
Seminar	37 hours x N/A
Seminar (3 day Seminar scheduled at conclusion of course)	8 hours x 3
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	33 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Case Summaries, Examination, Group project, Online activities, Strategic Report - Final, Strategic Report - Organisational Analysis

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.