Marketing Placement

Course aim

To enable students to develop practical work-related skills in marketing and to gain a greater insight into the marketing profession.

Course content

Workplace experience in a marketing organisation under academic and industry supervision; reflective review of that experience at regular intervals; analysis of the role of marketing within the relevant organisation; evaluation of marketing activities undertaken during placement; analysis of challenges in applying marketing theory to actual marketing situations; and analysis of personal development required to develop the marketing skills necessary within an entry-level marketing role.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1015	Professional Development in Marketing

Students must have successfully completed the above course plus 9 other courses from a Marketing program.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Workshop	4 Hours x 2 Days
Industrial Placement	160 hours x N/A
EXTERNAL, CITY WEST, DISTANCE EDUCATION
On-line workshop	3 Hours x 2 Evenings
Industrial Placement	160 Hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Application, Learning log/Journal, Reflective report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.