Digital Marketing

Course aim

To develop student knowledge regarding strategies and technologies commonly used in digital marketing, and how to apply them tactically in organisations

Course content

Introduction to e-Marketing, e-Business Strategies and Models, Offering Product Online, Online Pricing Strategies, e-Fulfilment, Building Customer Traffic, Managing Online Consumer Relationship, Technology For e-Marketing, Security, Legal and Ethical Issues, Future of e-Marketing, Case Study.

Textbook(s)

Strauss, J & Frost, R 2012, E-marketing, 6th edn, Pearson, Upper Saddle River, NJ

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	3 hours x 13 weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar	4 hours x 10 days

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Case study, Examination

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.