Strategic Business Analysis

Course aim

Strategic Business Analysis seeks to provide specialisation-level knowledge to accountants and financially motivated general managers in the interface areas between modern managerial accounting and the business functions of strategic planning, marketing, manufacturing and human resource management.

Course content

Corporate Objectives, Strategy and Structure, Strategic Marketing Analysis and Budgeting, Financial Analysis in Product Portfolio Management, Pricing Methods and Strategies, Financial Dimensions of Pricing in International Business Strategies, Promotion: Push Strategy and Human Resource Management, Promotion: Pull Strategy and Integrated Marketing Communication, Supply Chain Management and the Place-Distribution Decision, Performance Valuation and Strategic Financial Structures, Free Cash Flows and Strategic Value Analysis, Risk Management - Corporate Radar and Early Warning Systems, Strategic Scorecards and Key Performance Indicators.

Textbook(s)

Nil

Prerequisite(s)

ACCT 5016 Management Accounting M, or equivalent

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	19 hours x 2 blocks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Group assignment, Presentation, Written examination

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.