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Area/Catalogue
MARK 5080

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Course Level
Postgraduate

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Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

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Course ID
105341

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Unit Value
4.5

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University-wide elective course
No

Course owner

Course owner
School of Marketing

Course aim

This course aims to develop and extend students' in-depth knowledge of marketing and commerce in the electronic environment.

Course content

The following topics will be covered in the course: types of e-marketing business models, such as B2B or B2C, and their strategies; consumer behaviour in purchasing products over the Internet; online advertising, branding, and research; building customer traffic and customer relationship management; E-payments and order fulfilment; social and ethical issues such as fraud, pornography, and governance and emerging trends in e-marketing, particularly mobile marketing.

Textbook(s)

Strauss, J and Frost, R 2013, E-Marketing, 7th, Prentice Hall, Upper Saddle River, NJ

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 5025 Marketing Management

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Seminar 3 hours x 10 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External 3 hours x 10 weeks
External (Moderated online student discussion, online staff consultation and individual consultation) N/A x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Essay, Examination

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

Course Coordinators

Dr Luke Greenacre
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