Advanced Marketing LCB

Course aim

To expose students to the more strategic considerations in marketing within an internationally competitive environment.

Course content

To provide a high level appreciation of the role of marketing management in the private and publics sectors of the economy. Identify good marketing practice and implementation with emphasis on the role of marketing in building long-term relationships with domestic and international customers.

Textbook(s)

Kotler, P, Bowen, JT & Makens, JC 2014, Marketing for Hospitality and Tourism , 6th edn, Prentice Hall, Saddle River, New Jersey

Prerequisite(s)

Stages 1 and 2 of the LCB program Marketing for Hospitality Enterprises

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 10 weeks
Tutorial	2.5 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Examination, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.