Advertising: Planning and Buying Media
Postgraduate
Postgraduate
MARK 5079
Postgraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
101938
4.5
No
School of Marketing
To provide students with an understanding of the process involved in effectively and efficiently selecting and purchasing media space for advertising.
The following topics will be covered in the course content: how to measure media effectiveness; making comparisons of media vehicles; the audience delivered by different media vehicles; how media features in the life of its users; alternatives for scheduling media; differences in involvement of audiences with media and the advertising placed within it; new media and the future of traditional media and components of the advertising break/space.
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5025 | Marketing Management |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Seminar | 3 hours x 10 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External | 2 hours x 10 weeks | ||
External (The opportunity to gain feedback for completed questions on a weekly basis; supported by e-readings; online discussion boards and web postings with individual consultation where required.) | N/A x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assignment 1 - Information acquisition, Assignment 2 - Presentation and debate, Assignment 3 - Critical comparative review resulting in justified recommendations, Examination
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.