Marketing Practicum

Course aim

This course is intended to provide an opportunity for students to apply theory to practice within a focused marketing project setting, and also to provide students with opportunities to develop their business and marketing analysis skills; written communication skills; interviewing, presentation and negotiation skills; and time management skills.

Course content

An industry-based marketing-related practicum will be undertaken on behalf of an appropriate organisation by a team comprising two students. Each team will focus on a narrow opportunity or problem, with supporting research. Project activities could include analysis of the business environment, identification and analysis of target customer groups and their purchase decision-making processes, identification and analysis of competitor capabilities and industry dynamics, development of effective external or internal marketing communication programs, establishing marketing controls or customer relationship management programs - in a local or international context.

Textbook(s)

Nil

Prerequisite(s)

Students must have successfully completed the abovementioned course plus five other marketing courses. Requires cumulative GPA of 4.5 or higher.

Corequisite(s)

Nil

Teaching method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Progress Report - individual presentation on progress, Report Part 1 - group project plan, draft sections of report. Must be passed for group to proceed with the project., Report Part 2 - remainder of written report and group presentation.

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.