Pharmaceutical Commercialisation

Course aim

To provide a comprehensive understanding of the commercialisation of pharmaceutical products and the link between commercialisation strategies and industry/company success.

Course content

Intellectual property and patenting in the pharmaceutical industry; Ownership of knowledge, ownership of information, IP protection; How companies are formed; How companies are funded; Private and public funding of the pharmaceutical industry; Spin-off and start-up companies; Relationships between Big Pharma, Start-ups and CROs; Mergers and de-mergers; The costs of conducting pharmaceutical research; Plotting the value of a pharmaceutical company in relation to the success and failure during drug development; Ethical behaviour in pharmaceutical commercialisation; Advertisement and promotion within the pharmaceutical industry; Role of pharmacoeconomics in strategic drug development; The Pharmaceutical Benefits Scheme; Government support programs for the pharmaceutical industry; The future of the industry.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
PHAR 2010	Drug Discovery

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY EAST
Lecture	2 hours x 13 weeks
Tutorial	2 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Examination, Group assignment, Online activities, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.