Conventions, Exhibitions and Business Meetings

Course aim

To provide a critical understanding of the management of convention, exhibition and business meetings within the context of the global contemporary tourism environment and to examine the physical planning and design requirements together with the marketing, planning, finance and resources required to provide a convention, exhibition or business meeting.

Course content

The global business environment; structure, organisation and stakeholders; marketing; web and social media; organisers perspective; venue perspective; economic, social and environmental impacts; human resources; finances; legal and risk management; destination infrastructure; technology; sustainability; trends and future challenges.

Textbook(s)

Rogers, T 2013, Conference and conventions: a global industry, 3rd Edition, Routledge, Oxford

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
TOUR 1001	Fundamentals of Global Tourism & Hospitality
TOUR 2009	Foundations of Event Management

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	3 hours x 2 weeks
Workshop	3 hours x 11 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	3 hour x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Offshore	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Examination, Industry Based Group Project, Industry Based Individual Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.