Entrepreneurial Creativity and Innovation

Course aim

The aim of this course is to help students to design and implement processes to develop creative responses to commercial or operational problems and to formulate innovative and value-adding solutions to these problems.

Course content

Individual and group creativity; barriers to creativity and approaches for overcoming these; methods for generating or recognising ideas, alternatives or possibilities to solve commercial or operational problems; turning creativity into innovation that benefits the customer and the business venture; bringing creativity and innovation into the organisation and building an environment to support these activities; creative scenarios for the future for the organisation; developing an innovation strategy plan for an organisation to support continuous innovation across all areas of activity.

Textbook(s)

Cornish, Edward 2004, Futuring: The Exploration of the Future, Bethesda MD, The world Futures Society

Zander, Rosamund Stone and Benjamin Zander 2000, The Art of Possibility, Boston Mass, Harvard Business School Press.

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	3.5 hours x 8 sessions
Workshop	3 hours x 3 sessions

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Presentation, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.