Strategic and Creative Public Relations
Undergraduate
Undergraduate
COMM 2069
Undergraduate
No
101340
4.5
No
The 2025 timetable is
not yet available.
School of Creative Industries
Course Alert: This course is no longer available for enrolment
To build on students’ understanding of the public relations concepts and writing techniques developed in earlier courses, in order to develop knowledge and skills in the campaign planning process from problem identification and research through to campaign development and evaluation, including creative thinking processes and teamwork.
Students will develop an understanding of the tasks and responsibilities of public relations strategic planning and campaign management including the planning and implementation of public relations research; the development of goals, objectives, messages and themes; selection of channels and strategies; development of budgets and schedules; and evaluation methods. Public Relations strategies and techniques specific to management of special events will be examined, including how to stage an event and manage the logistics; legal and ethical considerations; and international and multicultural issues.
Smith, R.D 2013, Strategic planning for public relations, 4th edition, Routledge, NY
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
COMM 1058 | Public Relations Writing |
COMM 1057 | Public Relations Theory and Practice |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAGILL | |||
Lecture | 1 hour x 13 weeks | ||
Seminar | 1.5 hours x 13 weeks | ||
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY | |||
Lecture | 1 hour x 13 weeks | ||
Seminar | 1.5 hours x 13 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Project, Report, Research proposal
EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
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Fee-paying program for domestic and international students
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Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.