Professional Public Relations Texts

Course aim

To develop students' ability to produce complex pieces of writing.

Course content

Exploring the writing process in a professional context; ethical writing principles; audiences, publics and niche media; media campaigns; public information campaigns; writing for international publics; report writing – issues, lobbying and grants, position papers, briefs; speechwriting and texts for oral presentations; websites, ‘blogs’ and mobile texts; writing for broadcast media and multiple media platforms.

Textbook(s)

Bivins, Thomas H. 2011, Public relations writing: the essentials of style and format , 7th, McGraw-Hill, United States of America

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1058	Public Relations Writing

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 4 sessions
Computer Practical	1.5 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture	1 hour x 13 weeks
Computer Practical	1.5 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Background brief, Communication Plan, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.