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Area/Catalogue
COMM 2066

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Course Level
Undergraduate

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Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

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Course ID
101333

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Unit Value
4.5

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University-wide elective course
No

Course owner

Course owner
School of Creative Industries

Course aim

Building on foundational knowledge of public relations theory and practice, this course provides a more in-depth focus on corporate communication in an international context, including reputation management and corporate social responsibility.

Course content

Context and principles of corporate communication; corporate structures, boards and non-consumer stakeholders; interface of corporate communication, overall corporate strategy, codes of practice; the interface of marketing and public relations in corporate communication management; reputation management: international perspectives and new media context of corporate communication; managing ethically, corporate social responsibility; community programs and not-for profit sector; cause related marketing, brand management.

Textbook(s)

Cornelissen, J 2014, Corporate communication: a guide to theory and practice, 4th edition, Sage Publications, London

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
COMM 1055 Public Relations 1 CMM
COMM 1057 Public Relations Theory and Practice

Either course required as pre-requisite

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, MAGILL
Lecture 1 hour x 13 weeks
Tutorial 1.5 hours x 13 weeks
EXTERNAL, MAGILL, ONLINE
Directed Study 2.5 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture 1 hour x 13 weeks
Tutorial 1.5 hours x 13 weeks
INTERNAL, CITY WEST
Lecture (Online) 1 hour x 13 weeks
Tutorial 1.5 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Essay, Presentation, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

Course Coordinators

Dr Leanne Glenny
Dr Leanne Glenny arrow-small-right

Degrees this course is offered in

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