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Area/Catalogue
MARK 5077

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Course Level
Postgraduate

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Offered Externally
No

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Course ID
101228

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Marketing

Course aim

The aim of this course is to provide students with the necessary tools to successfully market premium food and wine products.

Course content

This course encourages students to explain and apply the following concepts: consumer behaviour for premium food & wine products; the philosophy behind premium foods and wines along the various stages of the supply chain; the basics of sensory analysis for product evaluation; how to successfully communicate about premium food & wine products; how to retail and manage premium food & wine outlets, including cellar doors, and organise food & wine events; the principles behind the creation of successful labels and packages for food & wine products.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Seminar 3 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar 30 hours in total x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Group assignment 4200 words equivalent 60% N/A
Problem solving exercise 2400 words equivalent 40% N/A
INTERNAL, CITY WEST (INTENSIVE)
Group assignment 4200 words equivalent 60% N/A
Problem solving exercise 2400 words equivalent 40% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

Degrees this course is offered in

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