Advanced Specialist Topics in Marketing
Postgraduate
Postgraduate
MARK 5077
Postgraduate
No
101228
4.5
No
The 2025 timetable is
not yet available.
UniSA Business
Course Alert: This course is no longer available for enrolment
The aim of this course is to provide students with the necessary tools to successfully market premium food and wine products.
This course encourages students to explain and apply the following concepts: consumer behaviour for premium food & wine products; the philosophy behind premium foods and wines along the various stages of the supply chain; the basics of sensory analysis for product evaluation; how to successfully communicate about premium food & wine products; how to retail and manage premium food & wine outlets, including cellar doors, and organise food & wine events; the principles behind the creation of successful labels and packages for food & wine products.
Nil
Nil
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Seminar | 3 hours x 10 weeks | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Seminar | 30 hours in total x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Group assignment, Problem solving exercise
EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.