International Business Strategy

Course aim

This course provides students with theoretical and practical knowledge of the role and impact of business strategy on management decision making and business conduct in the international business context. The course focuses on issues of business competitiveness in the global business environment and factors that explain the success and failure of international firms.

Students completing the course develop a body of knowledge that:

• Contributes to a comprehensive application of knowledge of business strategy to recent developments in the field of international business management.
• Provides a pathway for further learning.

Course content

Topics covered in this course include:

• The differences between domestic and international strategy.
• Dynamics of globalisation and regionalisation.
• Product and international diversification, and the firm’s administrative heritage.
• Firm internationalisation and corporate performance.
• The role of institutions in international strategy.
• Strategy for firms in emerging markets.
• Gaining and sustaining competitive advantage.
• Strategic, operational and organisational choices faced by MNCs competing in global markets.

Textbook(s)

Peng, Mike W 2014, Global Strategy, 3rd, South Western, Cengage Learning, Mason, Ohio

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
BUSS 5300	Global Business Environment
MARK 5025	Marketing Management
ACCT 5011	Accounting for Management M

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 11 weeks
EXTERNAL, CITY WEST, ONLINE
External	N/A x 11 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Continuous on-line activities, Individual Major Assignment: Strategy Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.